There’s something sacred in remembering you were once and still are a child of wonder. Somewhere deep inside, your inner child still laughs, still wants to dance, make silly voices, spin in circles, sing loudly, wrestle, and just be. But somewhere along the way life told you to “grow up,” get serious, be responsible, hold it together.
We see that. We feel that. And we’re here to tell you: it’s time to reclaim that childlike joy.
Why Play Matters, Not Just for Kids
You might think play is frivolous, or something you’ll have “time for” later. But science, ancestral wisdom, and spiritual truth all agree: joy, laughter, play — they’re not luxuries. They’re essential to being fully alive.
- Laughter lowers stress hormones. Multiple studies show that laughing releases endorphins, lowers cortisol, and triggers parasympathetic (“rest and digest”) states that help your body heal and recharge.
- Play fuels creativity and problem solving. Engaging in imaginative, unstructured play opens new pathways in the brain, boosting memory, flexibility, and your ability to see solutions.
- Connection and longevity. Relationships built on humor, play, lightness often last. People who regularly laugh with their partner or friends tend to report greater life satisfaction, deeper intimacy, and even better physical health.
- Spiritual and ancestral roots. Our ancestors danced, sang, told stories, and played games not just for fun, but as sacred ritual. Play has always been medicine for the soul. When your inner child is alive, your spirit feels fed.
So if someone tells you “you’re being childish,” smile and say, “I’m just feeding my soul.”
How We Live This Out
We’re not perfect, but we lean fully into being silly and light. Here’s what that looks like for us in our everyday lives:
- Mid-conversation, John will randomly bust out in one of many different voices he has in his arsenal, making serious tasks suddenly hilarious. (he does the best voices, it’s actually very impressive lol).
- We’ll stop in the middle of making products and wrestle, laughing so hard we can’t get back to work until our energy resets. (John loves practicing his jiu-jitsu moves on me. I’ve learned some cool moves like a kimura, arm triangle and guillotine)
- We break into song, dance freely, push each other to hit high notes, and laugh until tears come.
- We make a game out of everything.
- At night, we just cuddle and laugh and stay put, because the energy feels too good to move.
- When work or life feels heavy, we deliberately lighten the mood, jokes, teasing, funny voices, ridiculousness. Because heaviness doesn’t serve the body or the spirit.
We built this brand to help us live free, not in constraint, not chained to seriousness, but in sovereignty, play, and joy. We want the same for you.
Creativity: The Doorway to Your Inner Child
Play is about creativity. It’s about imagination. Remember when your parents told you, “Use your imagination”? That wasn’t just advice for coloring books, it was training for life. Imagination is how we dream bigger, create joy out of nothing, and see possibilities where the world tells us there are none.
When you dance, sing, draw, build, play make-believe, or even make up silly voices, you’re practicing creativity. You’re keeping your inner child alive.
How Play Shifts with Life Stages (And Why You Need It Always)
No matter your season, 20s, single, married, parent, empty nester, your inner child needs room to breathe. Here’s how to lean into play in your phase:
|
Season |
What you might think |
How play shows up now |
|
|
Early 20s, still figuring life out |
“I need to have it all figured out.” |
Let life guide you. Sing in the car, paint, dance even when it feels awkward. The more you release the pressure, the more you attract positive energy, opportunities, people that match your frequency. |
|
|
Dating / married, no kids yet |
“We need to build stability, act like adults.” |
Remember how light it felt when you first started dating. Gave silly nicknames, inside jokes, spontaneous walks, pillow fights, tease, play games, stay connected to that spark by choosing play, in which you’re really choosing each other. |
|
|
With kids / family phase |
“I must be strong, responsible, serious.” |
Your kids are your greatest invitation back to play. Join them. Laugh. Be silly. But don’t forget your spouse, keep the play alive in your relationship too. |
|
|
Empty nest or later years |
“Am I too old for this?” |
Never. Play becomes sweeter with age. Dance to your favorite songs, try new hobbies, laugh with friends, travel light. Joy keeps you young. |
|
When you practice these small playful moments daily, they become your baseline energy, your vibe. Then seriousness, stress, the grind, they stop owning you.
Practical Ways to Reconnect That Child Inside
Here are ideas you can start today:
- Dance + sing freely Dance and sing freely in your living room.
- Game nights — board games, card games, charades, make one up. Put phones away.
- Say yes to random, silly challenges — 10 push-ups, telling a story in funny voices, drawing blindfolded.
- Write a “letter to your inner child.” Ask what she/he wants today. What would you do if nothing mattered except joy?
- Play with sensory pleasure — finger paints, clay, barefoot in grass, water fights, bubbles.
- Schedule “no agenda” time — 30 minutes with no plan, no phone. Let your inner child decide.
- Surround yourself with playful people — those who laugh, who don’t take everything so serious.
The key is consistency, not perfection.
Spirit, Mind, Body — They All Thrive
When you make space for play, your nervous system relaxes. Your body heals. Your brain sparks with new ideas. Your spirit feels nourished.
Your inner child whispers: “Come back to joy. You are not just a machine.” And when you listen, life softens. Gratitude flows. Laughter becomes natural. You choose to live fully.
A Gentle Call to Be Lighter
If you’ve been dragging seriousness through your days, consider this as your invitation:
Play more. Laugh more. Let your inner child speak.
You don’t have to abandon responsibility. But you do have to stop living like seriousness is your identity.
So pause. Dance. Sing off-key. Laugh until your belly hurts. Wrestle. Joke. Play. Cuddle. Be silly.
And watch how everything in your life feels brighter.
Because here’s one truth we don’t say often enough: a life without laughter is a life half lived.